Recently, some remarkable stories about concussions have come to light. We’ve seen the dramatic video of two hockey players colliding and suddenly one of them lying motionless on the ice. Or scenes of football tackles that show the defender flying through the air to blindside the receiver. And again the result is an unconscious player being carted off the field. These images have caused many to voice opinions about rule changes, better equipment, even fines and penalties as possible solutions.
A more organized approach is needed. That’s what Shock Doctor, the leader in mouthguard technology, believes. Because protecting athletes from injury is at the core of their business, they didn’t just want to be a part of the discussion. They wanted to help lead it.
To show their commitment, we helped create a plan that would announce to the sporting goods industry just how serious Shock Doctor is about reducing concussions to athletes at all levels and in virtually every sport.
This first ad is meant to signify the beginning of their efforts and will appear as a spread in several industry publications. The effort will also include PR, social media channels, and be a growing part of the Shock Doctor website, where information, events, news and discussions can take place.
To learn more visit: shockdoctor.com/concussion-aware
