Project_top-header_KEY

CLIENT Williams Sonoma  /  PROJECT  The Key Rewards

ROLE
Creative Director
Art direction
Design
Brand guidelines
Email strategy and design
AGENCY
The Lacek Group

Williams Sonoma had an outdated rewards program that was barely used. Several retail acquisitions and the upcoming launch of a new Visa card made it the perfect time for a rewards program upgrade. The program needed to be rebuilt from the ground up with a new name, identity, rewards tiers, and many other benefits, including cash back for Visa card members. In addition, all of this needed to be marketed to a large and loyal customer base across a family of retail brands that included Williams Sonoma, West Elm, Pottery Barn, and Mark & Graham.

WSI_Anthem_spread
Key_log_page
WSI_Desktop_website_01
Key_Rewards_Card_Mockup
Key_Rewards_Lockups_02
Key_website_layout
Social_Images-grouping
Artboard-1-copy-100
WSI_Anthem_single_02
WSI_Brand-Guidelines_Layout
WSI_Iphone_Mockup_1
WSI_in-store_01
WSI_Anthem_banners_01
WSI_Anthem_banners_02
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JEFF JONES  ||  ART DIRECTOR & CREATIVE DIRECTOR  ||  MINNEAPOLIS, MINNESOTA  ||  USA