CLIENT Shock Doctor / PROJECT Brand Refresh
ROLE
Creative Director
Art director
Brand design
Email strategy and design
COPYWRITER
Jeff Mueller
Shock Doctor, the undisputed leader in mouthguard technology, was poised to expand its offerings and provide a broader range of sports protection. Seeking a bolder voice and a consistent, clean appearance, I partnered with Shock Doctor to strengthen its presence in the competitive sporting goods arena. To kick off the new direction, Shock Doctor adopted a bold stance on the rapidly growing issue of athlete concussions. Next, they reaffirmed their industry leadership by introducing a custom mouthguard. This began a series of product launches, including the groundbreaking Shockskin® body protection system. The outcome? The largest retail shelf space allocation in company history and a dedicated section at Dick's Sporting Goods.
JEFF JONES || ART DIRECTOR & CREATIVE DIRECTOR || MINNEAPOLIS, MINNESOTA || USA
