CLIENT Pioneer / PROJECT Pioneer Brand Manifesto
ROLE
Creative Director
Art direction
Design
Brand strategy
AGENCY
The Lacek Group
When Pioneer introduced its new branding centered on its people, a need arose to engage not only external audiences but also an internal spectrum, including employees, partners, educators, independent salespeople, and dealers. To authentically reach this audience, I crafted a campaign that aimed beyond mere advertising, creating more profound messages. The look was editorial, while the language moved beyond traditional marketing to embrace a more poetic tone.
JEFF JONES || ART DIRECTOR & CREATIVE DIRECTOR || MINNEAPOLIS, MINNESOTA || USA
