CLIENT Minnesota Super Bowl LII Host Commitee / PROJECT Super Bowl LII
ROLE
Art Director
Designer
Concept development
Brand design
COPYWRITER
John Jarvis
In 2018, Minnesota hosted Super Bowl LII. It was a huge opportunity to show the world everything that makes Minnesota special. The challenge was to create a unique look and feel for the local, regional, and outstate markets that create excitement, garners support and makes everyone feel involved. Beginning with event announcements, recruiting and training volunteers, all the way through to the game day, followed by a final thank you, we helped create work that is the gold standard for all the subsequent Super Bowls. In addition, the Bold North theme lives on as a mantra for Minnesota commerce and tourism.
The world's largest thank-you card. Three pages listing everyone who helped make Super Bowl LII the best ever.
JEFF JONES || ART DIRECTOR & CREATIVE DIRECTOR || MINNEAPOLIS, MINNESOTA || USA
