CLIENT Verizon / PROJECT VerizonUp Rewards
ROLE
Creative Director
Art direction
Brand design
Email strategy and design
AGENCY
The Lacek Group
Verizon wanted to say thank you to its most loyal customers in a way that was meaningful and unforgettable. The answer was a rewards program unlike any other. Working alongside the Verizon team, a program of enticing weekly rewards and memorable, once-in-a-lifetime experiences was created and named VerizonUp. This new program was about getting Verizon customers closer to the stuff they want. From the brands they love to the artists, teams, and movies they obsess over. I led the team for over three years and created integrated work that included web, in-app, retail, CRM, social, and events. The result was over ten million engaged members and a platform that became the foundation for an exclusive, members-only Visa card.
JEFF JONES || ART DIRECTOR & CREATIVE DIRECTOR || MINNEAPOLIS, MINNESOTA || USA
