Project_top-header_UAL-EXP

CLIENT Chase Visa / United Airlines  /  PROJECT  United Explore Visa

ROLE
Creative Director
Art Director
Designer
Email designer
AGENCY
The Lacek Group

The United Explorer Card, a VISA linked to United Airlines MileagePlus™, targeted younger travelers seeking adventure and cultural immersion. Our campaign emphasized the card's fitting name, using map-style graphics and editorial-style photos to convey the excitement of discovery. The clear, simple language spoke directly to those craving new experiences, resulting in a successful campaign that doubled credit card enrollments beyond expectations.

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JEFF JONES  ||  ART DIRECTOR & CREATIVE DIRECTOR  ||  MINNEAPOLIS, MINNESOTA  ||  USA