CLIENT Foot Locker / PROJECT FLX Rewards brand design and launch
ROLE
Creative Director
Art direction
Logo & Brand design
Brand Guidelines
Email & website design
Video concept & production
AGENCY
The Lacek Group
With the introduction of FLX Rewards, we had the opportunity to create an impressive new brand from the ground up. A bold color palette and a complete brand toolbox with a well-defined look and feel helped establish the program with store owners and grabbed the attention of their most valuable customers, making it a hit right from the start.
JEFF JONES || ART DIRECTOR & CREATIVE DIRECTOR || MINNEAPOLIS, MINNESOTA || USA
