CLIENT United Airlines / PROJECT MileagePlus Rewards
ROLE
Creative Director
Art direction
Brand design
Email strategy and design
AGENCY
The Lacek Group
MileagePlus is not just your average frequent flyer program. Year after year, MileagePlus is ranked #1 by J.D. Power, with over 100 million members. We uncovered an amazing insight: Members who focus on the rewards and not just the miles are more frequent flyers. That insight led to a brilliant line: Miles equal memories. Armed with this theme, we unleashed an integrated campaign that reminded travelers of a world of adventures that await and gave their miles new value. The result was a 12% increase in rewards travel and mileage redemption.
JEFF JONES || ART DIRECTOR & CREATIVE DIRECTOR || MINNEAPOLIS, MINNESOTA || USA
