CLIENT Ford / PROJECT FordPass Rewards
ROLE
Creative Director
Art direction
Brand design
Email design
Mobile and web design
AGENCY
The Lacek Group
In 2018, Ford began to reframe its business from automaker to mobility provider. Part of this reframing was launching the FordPass app, which integrates mobile technology with Ford vehicles. I led the creative team that designed the look and feel of the app as well as the overall brand identity for the new FordPass Rewards. The relaunch included a complete brand identity system, communications to dealers, and existing and new rewards program members. Since the launch, FordPass has evolved into a robust rewards program with over 4 million members and 100 percent dealer participation. More importantly, the work helped transform the rewards program from a nice customer bonus to a wholly integrated part of every Ford vehicle.
JEFF JONES || ART DIRECTOR & CREATIVE DIRECTOR || MINNEAPOLIS, MINNESOTA || USA
